Yusen Zhang
Product Design
Clickable Category
My favorite project while working at Instagram
My Role
UX Engineer
Why it is my favorite project?
1: Huge impact: 8% lift for followers for the professional accounts.
2: We got to design a whole new screen on IG which is a extremly rare opportunity.
Problem & Goal
Small Medium Business accounts are having a hard time growing followers on IG, we need to help them increase exposure.
What surfaces can we tackle this problem on?
The team can add features to Profile, Stories and Reels without running into ownership overhead.
We decided to pick Profile for the following reasons:
1, Large traffic.
2, This is the most visited surface for SMB accounts.
But IG Profile is very crowded
We need to find a way to utilize the real estate on the limited space on Profile.
We notice the category label would be the perfect fit
It's static and not interative.
Final Design
We need to find a way to utilize the real estate on the limited space on Profile.